Unicef - "Ideas to Give" Campaign & Website

I was part of the team that developed the "Ideas to Give" campaign. The proposition of the site was to encourage users to donate to Unicef by asking them to give something up in order to be able to afford to donate. If they did they could submit this or an idea on how to save money and then become part of the community of people who have donated.

The top five ideas are shown on the homepage and each idea can be voted on and ranked.

During the build of the site I met directly with Unicef, liaised with their technical team and managed an external developer who worked on project. I designed and built the entire front-end of the "Ideas to Give" site, including the layout of the unique donating mechanism, and the design of site was carried through to the supporting advertising in the form of direct response adverts and emails.