Iain McConchie
Selected work


The original engagement with Headspace was to try to fix user behaviour within the constraints of their app. Taking a more holistic approach myself and the team examined not only the app but their complete service offering and looked to simplify that before generating anything else. This involved a number of key activites including a workshop with the founders Rich and Andy, mapping out their website and getting insight from the Headspace community.

In doing so we reduced the concept and key interaction of the app to a singular dot, pulsing and imperfect, a malleable representation of your headspace. Information was presented only when necessary and faded away once you pressed play. This reduction of visual noise and clutter was applied throughout the app and then extended out to the Headspace brand which underwent a complete redesign as a result of the work.

The app currently available is a tweaked and refined version of the app we created for them having parted ways about 80% into the final build. However the core concept and aspects of the user experience remains.

  • Workshop
  • Concept
  • Creative Direction
  • Interaction Design
headspace_dot headspace_sketch headspace_sketch02 headspace_mechanic headspace_story_1 headspace_story_2 headspace_story_3
headspace_concept_01 headspace_animated headspace_concept_02

The Sun Tablet

Drawing on content from the daily paper publication The Sun Tablet app is an immersive reading experience for Android and iOS tablets. Edition based with finite content, it’s intentionally designed to be simple, obvious and playful. There is only one scrollable plane, buttons and interactions are clearly labelled and as a result easily actioned.

Currently in the stores as a v1 a roadmap of features and product evolution has been explored via interaction prototypes. These prototypes include adding additional reading functionality via a “map view’ to give you a quick way to skim through the edition, a variety of approaches to including supplement content and how to add an extra layer of playful interaction to bring out character of The Sun brand.

  • Concept
  • Creative Direction
  • Interaction Design & Protoyping
  • Artworking
sun_tablet sun_tablet_design suntablet_sketchbook suntablet_sketchbook-2 sun_tablet_map_view_design sun_tablet_pixate

McLaren F1 app

The core concept was to create an app that would enable fans of the McLaren F1 team to get closer to the not only the drivers but the entire F1 team expieriencing every aspect of what it takes to be a successful Formula One team.

Along with information on the drivers, the seasons car, tracks and team partners, the Transmission Centre collates all social media output from a variety team members (not just the drivers) and delivers them in a dynamic and fluid timeline. This content represents more than just the official McLaren voice, giving you a more rounded and raw view of the entire team.

This was then backed with a live panel which gives you a realtime pit crew communication along with statistics on the car tyres and driver position.

  • Concept
  • Creative Direction
  • Interaction Design
mclaren_sketchbook mclaren_pitch mclaren_whiteboard_1 mclaren_whiteboard_2 mclaren_sketchbook-2 mclaren_release_version mclaren_design_evolution


I'd often spend hours in Photoshop converting photographic images to branded duotone images to use in company presentations. While a useful action existed it still meant someone with Photoshop having to convert the images. After discussing this with one of our engineers, Neil Horton, he reckoned he could make a simple Mac app that would allow anyone to drag and drop an image in and get a duotone out.

The app turned out to be not so simple to build in the end, but the output is a very focussed and specific app that saves countless hours and keeps things consistent with the brand.

  • Concept
  • Interface Design
  • Icon Design
Horatone app icon
HORaTONe_App_1 HORaTONe_App_2

The App Business - Glass Frosting

Moving onto the ground floor of a building right in the middle of Soho London we wanted to make our presence felt. I adapted and expanded on some exisitng branded materials to give ourselves a "shop front" that kept unwanted eyes out but also spoke to the culture of the company and helped advertised our clients.

  • Illustration
  • Art working
window_frost_front window_frost_full
window_frost_right_small window_frost_left window_frost_light

Concept visuals

Unused but still loved concepts for projects that never saw the light of day.

  • Concepting
  • Interface Design
  • Icon Design
sothebys_book_view sothebys_listings sothebys_map_view sothebys_world_view

For more information on any of these projects feel free to reach out to me on Twitter @imcconchie