MTV · Pimp My Ride UK
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Pimp My Ride UK, the UK crossover from the highly successful US show was to see the same tired treatment online as all other shows. The design team decided to go all out and make something unique and outdo anything ever done in-house or by an external agency.
The result is a rich environment which lets the user explore the 'Pimped Rides' in more detail than the show and get insider info on the staff at the garage and have the presenter Westwood 'Bang In Your Face'.
My involvement and responsibilities included: initial concept for the site, design and mock-up of the UI and locations, sourcing of images, photography of elements, editing of green screen footage, animation editing and syncing, flash programming of interactive elements, building of HTML holding pages and forms as well as creating and developing an inline advertising solution.
A scaled down solution was required for the initial phase of the Interactive TV support. I designed and exported pages that were required for the sale of Ringtones and Wallpapers. These pages were made to TV text safe and colour standards reusing certain graphical elements from the website to tie in the interactive properties.