mysinglefriend.com · "Six Degrees"
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This is where you would see the Flash ad if you have Flash installed, probably worth installing it or enabling it if you plan on looking at this work.
mysinglefriend® is the "antidote to the solitary 'online dating' experience - as friends join the site together". The advert reflects this notation by emphasising how its members are connected. Using the idea of '6 degrees of separation' these ads tell of a connection using a simple typographic style.
The ad style was then carried across to a sponsorship bumper for Olly Smiths Drink Tank which I designed and produced in HD for use on YouTube and other distribution channels.